Why partner?


By partnering with Atlantic Antics, you will allow us to focus on race preparations and training, along with raising money for our two causes. The tide is currently high for women’s sport. The Women’s Football World Cup and the Netball World Cup captured the nation’s attention last year, proving that women’s sports are seeing higher engagement than ever and are moving into the mainstream. Discussions around mental health are also getting louder, although there's a long way to go until everybody's voice is heard. 

Attempting to row an ocean, let alone trying to break two world records, requires a support network. Our campaign is only possible with the help of sponsors, either financial or through the provision of goods and services. We know, however,  that this is a two-way street. By supporting Atlantic Antics, we want to be able to give back to your company. Sponsoring us will get you global media coverage, branding opportunities, and possibilities for corporate events. 


Media reach and coverage


The Talisker Whisky Atlantic Challenge 2018/19 race saw 121M impressions and a reach of 52.6M. Television coverage reached a record high with over 223+ individual broadcasts across channels globally including BBC, ITV News, Sky News, and CNN. Online articles from publishers like Metro, Stylist, and LadBible drove a reach of 11.3M. On the Talisker Whisky Atlantic Challenge Facebook & Instagram pages, the most reached age group were 25-34 year olds, predominantly in the UK, with a relatively even gender split.


Our aim is to contribute significantly to this year’s media coverage as we strive to break not one, but two, world records.

 We have various partnership packages available, all of which are customisable. 


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